Understanding Google Analytics
Get to grips with the world's most popular advertising platform

This half-day training course covers everything you need to know to get the most from your Google Analytics account. 

Below is a list of the key points of the session:

  • Setting up your account correctly
  • Key terms and acronyms
  • Measurement modelling
  • Understanding usability and behaviour data
  • Setting and measuring goals
  • Creating easy to read reports
  • Monitoring your marketing campaigns
  • Individual Q&A session

By the end of the course you should be confident in reading Google Analytics reports and that the data you are tracking is relevant to your business and marketing goals. You’ll also be able to build on your measurement model, to support your ongoing marketing activities and business goals.

This is a classroom based session, with activities and plenty of opportunity to ask questions about your own goals and campaigns. Pens and paper will be provided, but please feel free to bring a laptop or tablet.

Upcoming dates

8TH MARCH 2022


No dates currently available

Unfortunately we have no upcoming dates for this course. Please sign up to our waiting list below, to be the first to know when we release some dates.

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Looking for something else? We offer bespoke 1-2-1 training too

Our courses cater for a wide range of subjects, but we also travel to client premises to offer bespoke training and consultation sessions to suit them. This can range anywhere from a few hours in your boardroom going over some ad performance, all the way through to helping you build a solid omnichannel marketing strategy for a product launch or new venture.

If you’d like to speak to us about some 1-2-1 time, click the button below and give us the details.

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