Introduction to Google Ads
Get to grips with the world's most popular advertising platform

This half-day training course is an excellent introduction to Google Ads, or a good refresher for someone who has had experience with Google Ads in the past..

Below is a list of the key points of the session:

  • Commonly used metrics and acronyms
  • Different ad types and channels
  • Identifying the best keywords
  • Keyword match types
  • Planning effective campaign strategies
  • Using ad extensions to maximise your ad real estate
  • Optimise for maximum ROI
  • Individual Q&A session

By the end of this session you should feel confident in planning and launching your own ad campaigns, or making improvements to your existing ones. We run a number of interactive activities throughout the course to encourage you to discover your ideal keywords, and plan your own campaigns.

This is a classroom based session, with activities and plenty of opportunity to ask questions about your own goals and campaigns. Pens and paper will be provided, but please feel free to bring a laptop or tablet.

Upcoming dates

3rd MArch 2022


No dates currently available

Unfortunately we have no upcoming dates for this course. Please sign up to our waiting list below, to be the first to know when we release some dates.

Join the waiting list

If you can’t find any dates that work for you, please sign up to our mailing list to be the first to hear about new courses. We often run earlybird offers on a first come first served basis.

Looking for something else? We offer bespoke 1-2-1 training too

Our courses cater for a wide range of subjects, but we also travel to client premises to offer bespoke training and consultation sessions to suit them. This can range anywhere from a few hours in your boardroom going over some ad performance, all the way through to helping you build a solid omnichannel marketing strategy for a product launch or new venture.

If you’d like to speak to us about some 1-2-1 time, click the button below and give us the details.

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