| Client | Beds Are Uzzz |
|---|---|
| Services | WooCommerce development, Migration, Ecommerce strategy, Typesense search, Google Ads, Microsoft Ads, Tracking and dashboards |
| Platform | WooCommerce |
The brief
Beds Are Uzzz is an independent luxury bed and mattress retailer, founded in 1983, with seven showrooms and a large online range from brands such as Vispring, Hypnos and TEMPUR. By 2023 their Magento 2 site had become slow and cumbersome to manage. That mattered more than usual: beds are complex products to sell online, with sizes, firmness and brand options on every model, and the business runs on promotions, so the team needed a site they could update quickly.
The build: a faster WooCommerce website
- Replaced Magento 2 with WooCommerce, designed through wireframes, customer journey mapping and interactive mockups.
- Custom product attributes and fields to handle sizes, firmness and brand options.
- A semi-automated spreadsheet import, so the team can add around 13,000 product variations far faster than before.
- GA4 and Google Tag Manager tracking, including showroom contacts.
Ecommerce strategy: selling up, not spending more
Advertising costs rose sharply, and the ad budget didn't. Rather than chase more clicks, we led the commercial strategy towards selling higher-value beds and mattresses over cheaper ones, from the same brands, and built the site features to support it.
- Heavy promotional work on the site, built around the higher-value ranges.
- A Typesense index serving product categories and search, so customers find the right product faster.
- Other new site features that made products easier to find.
Paid search
- Rebuilt the Google Ads campaign structure for tighter optimisation, with Microsoft Ads alongside.
- A name, colour and theme for each seasonal sale, so ads can switch on and off quickly.
- Brand campaigns for Vispring and TEMPUR, with landing pages and multi-channel remarketing.
- A live dashboard tracking impression share, spend, cost per click, revenue and competitor metrics.
We also built Luna, their AI Sleep Expert. Read the Luna case study.
Outcome
Comparing 2025 with 2024, on the same ad budget while advertising costs rose:
- Revenue grew 60%.
- Return on ad spend rose 56%.
- Average order value rose 55%, as the strategy shifted sales towards higher-value products.
- Conversion rate rose 20%, while cost per acquisition held flat.
We continue to work with Beds Are Uzzz on their site, paid search and ecommerce strategy.
Andy & the team at ALS are an integral part of our business and have always given us great strategical & sensible advice.
Alex Fellingham, Director, Beds Are Uzzz