Case study

Luna: an AI Sleep Expert for Beds Are Uzzz

Luna is an AI chat assistant that answers from the live catalogue, helps customers buy and hands over to staff, for about 8p per engaged chat.

8pper engaged chat
70%of people who open the chat go on to talk to Luna
3.5%of site visitors use Luna, and rising
ClientBeds Are Uzzz
ServicesAI agents, WooCommerce integration, Freshdesk integration, GA4 tracking
PlatformWooCommerce and ElevenLabs Agents

The brief

Beds Are Uzzz is an independent luxury bed and mattress retailer, founded in 1983, with seven showrooms and a large online range from brands such as Vispring, Hypnos and TEMPUR. Customers often have detailed questions about tensions, sizes, delivery and offers before they buy, and the team can't be on live chat around the clock. The aim was an assistant that answers like an experienced Sleep Expert at any hour, helps customers buy, and hands over to the team smoothly when a person is needed.

What we built

Luna is a custom AI chat assistant built on ElevenLabs Agents, with a chat window designed for the Beds Are Uzzz site. She launched in October 2026.

  • Knows the page you're on. Luna sees the product, size and options being viewed and responds to them, and offers a comparison when a customer moves between products.
  • Answers from real data, not guesswork. Prices, specifications, guarantees, stock and delivery times come from the live catalogue, and Luna only quotes figures she has looked up.
  • Helps people buy. She can read the basket, remove items, change quantities and apply discount codes, and offers any current promotion that fits the basket when someone asks for a discount.
  • Showroom visits. She shows which showrooms have a model on display to try, with opening hours and directions.
  • Delivery and offers. She checks delivery charges by postcode and pulls in the latest promotions automatically, so her answers stay up to date.
  • Hands over to a person. Customers can continue on WhatsApp, chat live with a Sleep Expert, request a callback or ask a specialist to email them. Each request is logged in Freshdesk with a summary, so nobody has to repeat themselves.
  • Newsletter and follow-up. Luna can sign customers up to the newsletter and email them a summary of the products they looked at.

Behind the scenes

A dashboard gives the team a live view of chats as they happen, full transcripts, and analytics such as orders placed after a chat. Staff can move a chat to live chat in one click, and chat activity feeds into GA4 so Luna's effect on sales can be measured.

Results so far

  • Each engaged chat costs about 8p (around $0.11) to run.
  • 70% of people who open the chat widget go on to chat with Luna.
  • Around 3.5% of site visitors use Luna, and the share is growing.

What's next

We're building a custom live chat system so Sleep Experts can watch Luna's conversations as they happen and take over when needed, in the same chat window the customer is already using.

Luna runs on the WooCommerce website we built for Beds Are Uzzz. Read the site build and growth case study.

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