+17%sales in 2026 by October, against all of 2025
+40%sales from paid search
+11%conversion rate
| Client | Towing Equipment Ltd (TentBox Ireland) |
|---|---|
| Services | Shopify development, Shopify maintenance, Google Ads, Ecommerce marketing |
| Platform | Shopify |
The brief
TentBox makes rooftop tents. We handled their marketing from 2023 to 2025. When TentBox took marketing in-house, their Irish distributor, Towing Equipment Ltd, asked us to build and run tentbox.ie, the TentBox site for customers in Ireland.
What we do
- tentbox.ie, a Shopify website for TentBox customers in Ireland, launched in late 2024.
- Ongoing maintenance and development, so the site keeps improving after launch.
- Paid search, which we run for the site.
See the site: tentbox.ie.
Outcome
2025 was the site's first full year. Comparing 2026 to the end of October with the whole of 2025:
- Total sales are already 17% higher, with two months of the year still to go.
- Sales from paid search are up 40%.
- Conversion rate is up 11%.
We continue to develop tentbox.ie and run its paid search for Towing Equipment Ltd.