| Client | Printsafe |
|---|---|
| Services | B2B marketing, SEO and content, Video, Google Ads, LinkedIn Ads, Landing pages, Technical SEO audits, WordPress development |
| Platform | WordPress |
The brief
Printsafe, based in Winchester, supplies industrial coding and marking equipment, such as batch code, date code and continuous inkjet printers, to manufacturers, for sale or rent. It is a considered purchase: buyers research the technology, compare options and often involve several people before they get in touch. Printsafe needed to be found throughout that research, and to turn it into enquiries.
A website built for lead generation
We rebuilt Printsafe's WordPress site to generate leads and act as a resource for prospective customers, with templates their team can use to add content and new pages themselves.
Content that answers buyers' questions
Most of our time goes into content. We write SEO guides that answer the questions buyers ask while they research, such as what date coding is, how continuous inkjet printers work and which inks they can use, and we create video to explain the machines and how they are used.
- SEO guides, written and published on an ongoing basis.
- Video content for the site and campaigns.
- Regular technical SEO audits, so the site stays in good health as it grows.
Paid search and LinkedIn
- Google Ads search and Performance Max campaigns.
- LinkedIn Ads to reach decision makers in manufacturing.
- Dedicated landing pages for the paid campaigns.
Results
Comparing the last three months with the same period a year earlier, in Google Search Console:
- Clicks to the three main product pages (batch code printers, date code printers and rental machines) rose 67%.
- The number of guide and application pages ranking in Google's top 10 doubled.
- Clicks to guide and application pages rose 40%.
- The date code printers page climbed from an average position of 29 to 14, batch code printers from 25 to 16, and rental machines from 37 to 24.
- For “date coding”, Printsafe climbed from position 37 to 13.
The template structure makes it easy for us to add new content to existing pages and to add new pages when we need.
Katherine Wolfe-Barry, Marketing Manager, Printsafe