| Client | HMF (Hampshire Mezzanine Floors) |
|---|---|
| Services | WordPress development, Content migration, SEO, Paid search, Email marketing |
| Platform | WordPress |
The brief
HMF is a Southampton-based principal contractor for mezzanine floors and commercial and industrial fit-outs, from racking and partitioning to flooring, ceilings and full main contractor packages, working across the UK and the Channel Islands. Their WordPress site was more than 10 years old. HMF wanted the site reimagined, with all of their existing copy and case studies brought across and a proper home for their project work.
The rebuild
- A redesigned WordPress site, live in March 2025.
- All existing copy and case studies migrated, so nothing built up over 10 years was lost.
- A dedicated case studies section showcasing HMF's projects.
- Service and industry pages, with a quote request as the main call to action.
See the site: hmf-uk.com.
Ongoing marketing
Since launch we have looked after HMF's SEO, paid search and email marketing. The SEO work focuses on the detailed questions buyers research before committing to a mezzanine floor, such as height, building regulations and fire protection.
SEO results
Comparing March to May 2026 with the same months in 2025, in Google Analytics, organic search sessions rose 31% and engaged organic sessions rose 36%.
Over the last three months compared with the same period a year earlier, in Google Search Console, HMF climbed sharply for the research searches buyers make before they commit:
- “mezzanine floor height”: from position 22 to 5.
- “mezzanine floor minimum height”: from 12 to 4.
- “mezzanine floor fire regulations uk”: from 32 to 7.
- “mezzanine floor companies”: from 19 to 7.
- “mezzanine floor regulations uk”: from 13 to 8.
- “mezzanine floor building regulations”: from 24 to 12.